The business environment is becoming increasingly global and
competitive which in turn makes the role of a business manager more
challenging and diverse. For this reason and others companies are
growing through cross border mergers, joint ventures, direct
investments and others strategic alliances. Similarly markets are
getting closer to each other by virtue of a variety of integration
from a simple trade level integration to political unification.
Because of these changes, markets followed by product and customer
integration, both product and customers are becoming increasingly
global. In return, all these changes have posed challenges for
companies and managers involved in international business. These
changes and challenges are not merely technical ones but more
importantly they are socio-cultural. Today's business leaders,
therefore, should possess not only technical competencies but also
and most importantly have an in-depth understanding of different
socio-political systems existing in the world. Considering the fact
that this globalization process is taking place everywhere in the
world.
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