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Introduction to Market Access for Pharmaceuticals (Paperback)
Loot Price: R3,471
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Introduction to Market Access for Pharmaceuticals (Paperback)
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Market access is the fourth hurdle in the drug development process
and the primary driver for global income of any new drug. Without a
strategy in place for pricing, showing value for effectiveness and
an understanding of the target purchasers' needs, the drug will
fail to reach its intended market value. Introduction to Market
Access for Pharmaceuticals is based on an accredited course in this
area, taken from the European Market Access University Diploma
(EMAUD), and is affiliated with Aix Marseille University. Key
Features: The first guide to market access for pharmaceuticals
based on tested teaching materials Addresses both pharmaceutical
and vaccine products Includes case studies and scenarios Covers
market access consdierations for Western Europe, the USA, Japan and
China Explains the impact the changing healthcare market will have
on your product
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