Introduction to Market Access for Pharmaceuticals (Paperback)

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers' needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University. Key Features: The first guide to market access for pharmaceuticals based on tested teaching materials Addresses both pharmaceutical and vaccine products Includes case studies and scenarios Covers market access consdierations for Western Europe, the USA, Japan and China Explains the impact the changing healthcare market will have on your product

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Release date:	2017
First published:	2017
Editors:	Mondher Toumi
Dimensions:	280 x 210 x 16mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-1-138-03218-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries Books > Medicine > Other branches of medicine > Pharmacology > General Promotions
LSN:	1-138-03218-2
Barcode:	9781138032187

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