Management - The Basics (Paperback, 3rd Edition)

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

business strategy and how to use it to meet goals;

how successful marketing works;

how organizations are structured and function;

fundamentals of corporate finance;

human resource management’s role in the management and development of people;

the importance of knowledge and culture to management.

This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.

Table of Contents

1. Introduction: what is management? 2. Strategy 3. Managing people 4. Managing organizations 5. Production 6. Marketing 7. Finance 8. Knowledge and technology 9. Globalization and culture 10. The manager

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	The Basics
Release date:	March 2022
First published:	2022
Authors:	Morgen Witzel
Dimensions:	198 x 129 x 20mm (L x W x T)
Format:	Paperback
Pages:	222
Edition:	3rd Edition
ISBN-13:	978-0-367-77512-4
Categories:	Books > Business & Economics > Economics > General Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Business & Economics > Business & management > Management & management techniques > Operational research Promotions Books > Promotion > Routledge Business
LSN:	0-367-77512-3
Barcode:	9780367775124

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