Accessible and easy to read guide in the best-selling Basics series
The ideal guide for beginners or non-specialists who need to grasp
the fundamentals of management User-friendly approach, including
features such as key terms for each chapter, chapter summaries and
annotated suggestions for further reading Draws on many examples
from around the world including North America (such as Enron, Coca
Cola and General Motors) Interdisciplinary appeal - will also sell
to the Leisure & Tourism market, Arts Management and Media
Management markets New edition includes the topics of
globalisation, CSR, entrepreneurship, sustainability, risk,
resilience and disaster management
General
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