The concept of the social responsibility of business has roots
in the Puritan doctrine of stewardship as well as the
nineteenth-century "gospel of wealth," but business leaders only
began to consider community welfare as a whole in the context of
their corporate aspirations of the latter half of the twentieth
century. Originally appearing in 1970, The Social Responsibilities
of Business surveys the history of corporate actions in pursuit of
social responsibility, and attempts to assess likely developments.
Reissued in 1988 by Transaction with a new introduction by the
author and now available in paperback, the volume provides Morrell
Heald the opportunity to evaluate his earlier predictions and
identify prospects for further development in the area of corporate
social responsibility.
Some of Heald's predictions have not yet come to fruition, and
he reflects upon the reasons. No effective structure yet exists to
permit an open exchange of views and needs between business and
representatives of its various constituencies. In addition, two of
Heald's earlier suggestions have not taken root in the way he
anticipated--the company foundation, and the corporate social
audit--and he assesses why they have not, and what opportunities
they still provide. The Social Responsibilities of Business
provides essential background for understanding the developing
social role of the corporation and for assessing its future
direction.
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