When Mickie Siebert arrived in New York in the mid-1950s, she had
$500 in her wallet and drove a used Studebaker. Almost fifty years
later she is known as the "First Woman of Finance," the only woman
to head a publicly traded national brokerage firm.
Pithy, vastly entertaining, and full of behind-the-scenes
anecdotes, "Changing the Rules" reveals how Siebert forged her
phenomenal success in the chaotic and cutthroat world of Wall
Street. Three four-letter words are behind Siebert's career
success: One is work -- she learned everything there was to know
about a company before recommending its stock. The second is luck
-- as an analyst in training, she had the good fortune to follow a
fledgling industry that nobody else wanted. (The "dog" industry was
airlines.) The third word is risk -- she knew how to assess
liability and make a decision.
Siebert recounts the resistance of the good gray Stock Exchange
when she dared to infiltrate the boys' club, threatening to have a
Port-O-San delivered to the NYSE luncheon club if they didn't add a
women's bathroom. She reveals the backstage stories about saving
Lockheed and selling Conrail (at the time, the largest stock
offering in Wall Street history), as well as the changes on the
Street that led to May Day, 1975, when she was first in line as a
discount broker (and considered a pariah by industry
standards).
She tells of her memorable encounters with such legendary
figures as Captain Eddie Rickenbacker, the World War I flying ace
who ran Eastern Airlines, and Robert Brimberg, the iconoclastic
"Scarsdale Fats" whose investing acumen was the envy of the Street.
Writing with equal candor about the politics of finance and the
finance of politics, Siebert recalls her five years as
Superintendent of Banking for New York State -- when she helped to
prevent a national fiscal crisis during the Iran hostage situation
-- and her experiences as a pro-choice Republican senatorial
candidate. Siebert's reputation for rocking the boat is legendary,
and "Changing the Rules" is both a fascinating biography of a true
pioneer, and a valuable strategic and informational tool for anyone
who deals with or dabbles in the money game.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
