Introducing Metaphor provides an excellent introduction to the
theory and applications of metaphor in text analysis. Beginning
with an overview of the basic concepts of literal and non-literal
language, the book then progresses to areas such as multiword
metaphor and psycholinguistic processing. The authors then proceed
to demonstrate how metaphor is used in various kinds of writing,
including literature, journalism from the United Kingdom, the
United States and Australia, showing that metaphor can be used to
mediate political opinion. Moon and Murray also examine metaphor in
relation to lifestyle, health and food and relate these examples
back to the theory of metaphor and ideology. A much needed
introductory text, Introducing Metaphor will provide students with
a clear overview of the key areas in this widely studied subject
and includes a conclusion looking at researching metaphor, a
glossary, and annotated further reading.
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