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Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management

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Inspiration - Capturing the Creative Potential of Your Organization (Hardcover, 2004 ed.) Loot Price: R1,533
Discovery Miles 15 330
Repayment Terms: R144 pm x 12*
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Inspiration - Capturing the Creative Potential of Your Organization (Hardcover, 2004 ed.): N. Ind, C. Watt

Inspiration - Capturing the Creative Potential of Your Organization (Hardcover, 2004 ed.)

N. Ind, C. Watt

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Loot Price R1,533 Discovery Miles 15 330 | Repayment Terms: R144 pm x 12*

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This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: June 2004
First published: 2004
Authors: N. Ind • C. Watt
Dimensions: 229 x 152 x 12mm (L x W x T)
Format: Hardcover
Pages: 173
Edition: 2004 ed.
ISBN-13: 978-1-4039-2058-4
Categories: Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
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LSN: 1-4039-2058-3
Barcode: 9781403920584

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