This book examines President Reagan's and his administration's
efforts to mobilize public and congressional support for seven of
the president's controversial foreign policy initiatives. Each
chapter deals with a distinct foreign policy issue, but they each
is related in one way or another to alleged threats to U.S.
national security interests by the Soviet Union and its allies.
When taken together these case studies clearly illustrate the
book's larger thrust: a challenge to the conventional wisdom that
Reagan was the indisputable "Great Communicator." This book
contests the accepted wisdom that Reagan was an exemplary and
highly effective practitioner of the going public model of
presidential communication and leadership, that the bargaining
model was relatively unimportant during his administration, and
that the so-called public diplomacy regime was a high-value
addition to the administration's public communication assets. The
author employs an analytical approach to the historical record,
draws on several academic disciplines and grounds his arguments in
extensive archival and empirical research. The book concludes that
the public communication efforts of the Reagan administration in
the field of foreign policy were neither exceptionally skillful nor
notably successful, that the public diplomacy regime had more
negative than positive impact, that the going public model had
minimal utility in the president's efforts to sell his foreign
policy initiatives, and that the executive bargaining model played
a central role in Reagan's governing strategy and essentially
defined his presidential leadership role in the area of foreign
policy making. This study vividly demonstrates the enormous gap
between the real-word Reagan and the one that often exists in
public mythology.
General
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