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White Burgers, Black Cash - Fast Food from Black Exclusion to Exploitation (Hardcover)
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White Burgers, Black Cash - Fast Food from Black Exclusion to Exploitation (Hardcover)
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The long and pernicious relationship between fast food restaurants
and the African American community Today, fast food is
disproportionately located in Black neighborhoods and marketed to
Black Americans through targeted advertising. But throughout much
of the twentieth century, fast food was developed specifically for
White urban and suburban customers, purposefully avoiding Black
spaces. In White Burgers, Black Cash, Naa Oyo A. Kwate traces the
evolution in fast food from the early 1900s to the present, from
its long history of racist exclusion to its current damaging
embrace of urban Black communities. Fast food has historically been
tied to the country's self-image as the land of opportunity and is
marketed as one of life's simple pleasures, but a more insidious
history lies at the industry's core. White Burgers, Black Cash
investigates the complex trajectory of restaurant locations from a
decided commitment to Whiteness to the disproportionate densities
that characterize Black communities today. Kwate expansively charts
fast food's racial and spatial transformation and centers the
cities of Chicago, New York City, and Washington, D.C., in a
national examination of the biggest brands of today, including
White Castle, KFC, Burger King, McDonald's, and more. Deeply
researched, grippingly told, and brimming with surprising details,
White Burgers, Black Cash reveals the inequalities embedded in the
closest thing Americans have to a national meal.
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