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Books > Professional & Technical > Technology: general issues > History of engineering & technology
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Cigarettes, Inc. - An Intimate History of Corporate Imperialism (Paperback)
Loot Price: R841
Discovery Miles 8 410
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Cigarettes, Inc. - An Intimate History of Corporate Imperialism (Paperback)
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Traditional narratives of capitalist change often rely on the myth
of the willful entrepreneur from the global North who transforms
the economy and delivers modernity--for good or ill--to the rest of
the world. With Cigarettes, Inc., Nan Enstad upends this story,
revealing the myriad cross-cultural encounters that produced
corporate life before World War II. In this startling account of
innovation and expansion, Enstad uncovers a corporate network
rooted in Jim Crow segregation that stretched between the United
States and China and beyond. Cigarettes, Inc. teems with a global
cast--from Egyptian, American, and Chinese entrepreneurs to a
multiracial set of farmers, merchants, factory workers, marketers,
and even baseball players, jazz musicians, and sex workers. Through
their stories, Cigarettes, Inc. accounts for the cigarette's
spectacular rise in popularity and in the process offers nothing
less than a sweeping reinterpretation of corporate power itself.
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