Combining knowledge from sport management, marketing, media,
leadership, governance, and consumer behavior in innovative ways,
this book goes further than any other in surveying current theory
and research on the business of women's sport around the world,
making it an unparalleled resource for all those who aspire to work
in, or understand, women's sport. Featuring international
perspectives, with authors from North America, South America,
Europe, Asia, and Oceania, and insightful, in-depth profiles of
real leaders within different sectors of women's sport in the
global sport industry, the Routledge Handbook of the Business of
Women's Sport offers an integrated understanding of the ways
traditional media and social media impact both the understanding
and advancement of women's sport properties, businesses, teams, and
athletes. Innovative case studies show how societal issues such as
gender, power, and framing impact the business of women's sports
and those who work in women's sport. An essential reference for any
researcher or advanced student with an interest in women's sport or
women in business, and useful supplementary reading for researchers
and advanced students working in sport business, sport management,
mainstream business and management, or women's studies.
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