Though now remembered as an act of anti-colonial protest leading to
the Egyptian military coup of 1952, the Cairo Fire that burned
through downtown stores and businesses appeared to many at the time
as an act of urban self-destruction and national suicide. The logic
behind this latter view has now been largely lost. Offering a
revised history, Nancy Reynolds looks to the decades leading up to
the fire to show that the lines between foreign and native in city
space and commercial merchandise were never so starkly drawn.
Consumer goods occupied an uneasy place on anti-colonial agendas
for decades in Egypt before the great Cairo Fire. Nationalist
leaders frequently railed against commerce as a form of colonial
captivity, yet simultaneously expanded local production and
consumption to anchor a newly independent economy. Close
examination of struggles over dress and shopping reveals that
nationhood coalesced informally from the conflicts and
collaboration of consumers "from below" as well as more
institutional and prescriptive mandates.
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