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Marketing In and For a Sustainable Society (Hardcover) Loot Price: R3,824
Discovery Miles 38 240
Repayment Terms: R358 pm x 12*
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Marketing In and For a Sustainable Society (Hardcover): Naresh K. Malhotra

Marketing In and For a Sustainable Society (Hardcover)

Naresh K. Malhotra

Series: Review of Marketing Research

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Loot Price R3,824 Discovery Miles 38 240 | Repayment Terms: R358 pm x 12*

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This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Series: Review of Marketing Research
Release date: July 2016
Editors: Naresh K. Malhotra
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Hardcover
Pages: 248
ISBN-13: 978-1-78635-282-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-78635-282-6
Barcode: 9781786352828

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