This book conducts a cross-linguistic and cross-cultural study of
'women's language' as it pertains to feminine beauty. It examines
the ideological constructs of beauty and femininity in the cultures
of Japan and Russia, as embodied through televised beauty ads, and
relates them to the real-world language practices of Japanese and
Russian women. The author traces the reciprocal connection between
women's real and imagined language in the construction of ideals of
beauty and femininity, revealing the complex ways women respond to
ideological expectations regarding language use: assimilating,
transforming, and subverting ideologized language and the
assumptions implicit in it. She also demonstrates ways in which
women alter the texture of language by appropriating 'masculine'
language for their own purposes, shifting the meaning and
correlates of linguistic items and structures. This book will be of
interest to students and scholars of sociolinguistics, language and
gender, cultural and media studies, and Russian and Japanese
culture.
General
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