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Books > Business & Economics > Business & management > E-commerce
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Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Hardcover)
Loot Price: R2,087
Discovery Miles 20 870
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Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Hardcover)
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What is the secret to Amazon's success? What does the ecommerce
giant have in store for the future? Explore the disruptive new
retail strategies of the world's most relentless retailer and gain
valuable lessons that can be applied to any business in the
ecommerce sector, with original insight from the company as it
continues to revolutionize itself even further. The retail industry
is facing unprecedented challenges. Across all sectors and markets,
retailers are shifting their business models and customer
engagement strategies to ensure they survive. The rise of online
shopping, and its primary player, Amazon, is at the heart of these
changes and opportunities. Amazon's relentless dissatisfaction with
the status quo is what makes it such an extraordinary retailer.
This book explores whether Amazon has what it takes to become a
credible grocery retailer, and as it transitions to bricks and
mortar retailing, investigates whether Amazon's stores can be as
compelling as its online offering. Exploring the ecommerce giant's
strategies, Amazon offers unique insight into how innovations such
voice technology, checkout-free stores and its Prime ecosystem,
will fundamentally change the way consumers shop. Written by
industry leading retail analysts who have spent decades providing
research-based analysis and opinion on retail strategy and
enterprise technology use in retail, Amazon analyzes the impact
these initiatives will have on the wider retail sector and the
lessons that can be learned from its unprecedented rise to
dominance - as stores of the future become less about transactions
and more about experiences.
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