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Books > Business & Economics > Business & management > Business strategy

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Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Hardcover, 2nd Revised edition) Loot Price: R2,039
Discovery Miles 20 390
You Save: R267 (12%)
Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Hardcover, 2nd Revised...

Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Hardcover, 2nd Revised edition)

Natalie Berg, Miya Knights

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Was R2,306 Loot Price R2,039 Discovery Miles 20 390 | Repayment Terms: R191 pm x 12* You Save R267 (12%)

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Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: November 2021
First published: 2022
Authors: Natalie Berg • Miya Knights
Dimensions: 242 x 164 x 30mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 328
Edition: 2nd Revised edition
ISBN-13: 978-1-398-60144-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN: 1-398-60144-6
Barcode: 9781398601444

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