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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Technology Entrepreneurship - Bringing Innovation to the Marketplace (Paperback, 2nd edition)
Loot Price: R1,706
Discovery Miles 17 060
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Technology Entrepreneurship - Bringing Innovation to the Marketplace (Paperback, 2nd edition)
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This second edition of the critically acclaimed core textbook
provides students from technology and science based backgrounds
with the theoretical knowledge and practical skills required to
transform innovative ideas into commercially viable businesses for
profit or social ends. Blending theory, policy and practice in a
manner that is accessible to readers with little prior knowledge of
business commercialisation, it offers a framework for understanding
the entrepreneurial process for technological ideas. The book
provides students with comprehensive guidance on the specialized
field of 'technopreneurship'. It provides the tools and frameworks
required for managing, commercialising and marketing technological
innovation. With real life examples and case studies from a range
of countries and industries, it will equip students with the
understanding required to successfully launch their product. This
text caters for undergraduate and postgraduate students studying
technology entrepreneurship modules on engineering, science and
computing technology programmes. New to this edition: -All chapters
updated to reflect the evolution of theory and practice in the
field -New cases on digital entrepreneurship, growth and scaling
-Extended geographical coverage of case studies -Entrepreneurial
practices updated to include recent research -Strategic context of
business models, business growth and scaling, digital
entrepreneurship, entrepreneurial marketing, organization design
and crowdfunding developed and updated.
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