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Airline Survival Kit - Breaking Out of the Zero Profit Game (Hardcover, New Ed)
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Airline Survival Kit - Breaking Out of the Zero Profit Game (Hardcover, New Ed)
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This book has clear aims: to address both the multi-faceted
challenge - that the industry has never made any sustainable
profits, and some possible opportunities for its different
constituents (e.g. management, labor, and governments) to enable
airlines to break out of the almost zero profit-margin game. It
provides pragmatic insights into: the complexities of the airline
business; the actual and perceived obstacles to achieving
reasonable profit margin; past and present (successful and
unsuccessful) strategies; plausible future prospects for global
passenger growth; and alternative airline business models -
particularly the type of models that have led to enduring success
for a few. The audience includes airline senior executives, members
of the board, major shareholders, government policy makers, labor
leadership, the airline investment community, aircraft
manufacturers.
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