This book examines the semiotic effects of protocols and algorithms
at work in popular social media systems, bridging philosophical
conversations in human-computer interaction (HCI) and information
systems (IS) design with contemporary work in critical media,
technology and software studies. Where most research into social
media is sociological in scope, Neal Thomas shows how the
underlying material-semiotic operations of social media now
crucially define what it means to be social in a networked age. He
proposes that we consider social media platforms as computational
processes of collective individuation that produce, rather than
presume, forms of subjectivity and sociality.
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