Two years of business school in one book This 3rd edition of The
Shorter MBA is a unique distillation of two years of business
school packaged into one easily accessible, practical book. A
Masters in Business Administration course is an enormous investment
in time, effort and money. Most people cannot devote two years of
their life to study but the techniques that are taught on an MBA
course are invaluable - and they're all included in this easily
digestible book. Written by two highly successful entrepreneurs who
have put their business school knowledge into practice, this book
will give you a thorough understanding of everything you need to
know to transform your career. From the basics of personal
development to the nuances of management skills, HR, finance,
competitive marketing strategies and so much more, this book
distils the theory clearly and succinctly. Use this book to
transform your knowledge and use the proven strategies and
techniques from leading business schools to be successful in
today's highly competitive and often challenging business
environment. The Shorter MBA is designed for: * Busy executives who
can't spare two years to study for an MBA * Experienced executives
who'd like a refresher course that's expert and succinct but
doesn't short change them on any of the essentials * Those thinking
of doing an MBA in the future and wishing to get an impressive
grounding in the level of skills and topics involved
General
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