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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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The Glocalization of Shanghai Disneyland (Hardcover)
Loot Price: R1,611
Discovery Miles 16 110
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The Glocalization of Shanghai Disneyland (Hardcover)
Series: Routledge Focus on Asia
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,631
Discovery Miles: 16 310
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Focusing on Disney's production of Shanghai Disneyland, this book
examines how the Chinese state and the local market influence
Disney's ownership and production of the identities and the
representations of Shanghai Disneyland. Qualitative methods are
here applied to combine both primary and secondary data, including
document analysis, participant observation, and in-depth
interviews. Shanghai Disneyland is purposely created to be
different from the other Disneylands, under the "authentically
Disney and distinctly Chinese" mandate. In order to survive and
thrive in China, Disney carefully constructs Shanghai Disneyland as
Disneyland with Chinese characteristics. Previous studies tend to
link Disney with cultural imperialism; however, this book argues
that it is not imperialism but glocalization that promotes a global
company's interests in China. In particular, the findings suggest
state-capital-led glocalization: glocalization led by economic
capital of the state (direct investment) and economic capital with
the state (market potential). Furthermore, the four categories of
glocalization with different conditions, considerations, and
consequences illustrate various global-local dynamics in the
process of a global formation of locality. The Glocalization of
Shanghai Disneyland will appeal to students and scholars of
sociology, communication studies, business studies, and Asian
studies more broadly.
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