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Managing External Relations in Schools - A Practical Guide (Hardcover, New)
Loot Price: R4,833
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Managing External Relations in Schools - A Practical Guide (Hardcover, New)
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The educational environment of the 1990's is characterized by
increasing independence for schools in a more competitive climate.
This book is intended to be of direct practical help to those
involved in ensuring the long-term wellbeing of schools for the
benefit of the pupils they educate. Its aim is to provide both an
overview of the issues relating to external relations in schools
and an insight into the organizational and planning systems that
can be applied to dealing with them. In particular it focuses on
the overall field of external relations and on its individual
facets, ranging from the management of links with the LEA, liaison
with parents and issues in primary/secondary school links to school
identity and marketing. The book is divided into four integrated
parts which examine approaches to the management of external
relations, links with the educational environment, links with the
community, and external relations. "Managing External Relations in
Schools" places the new challenges arising from the Education
Reform Act and LMS into a broad context, which is much wider than
the common concept of public relations and marketing.
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