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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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The Skeptic's Guide to Sports Science - Confronting Myths of the Health and Fitness Industry (Hardcover)
Loot Price: R4,214
Discovery Miles 42 140
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The Skeptic's Guide to Sports Science - Confronting Myths of the Health and Fitness Industry (Hardcover)
Expected to ship within 10 - 15 working days
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The global health and fitness industry is worth an estimated $4
trillion. We spend $90 billion each year on health club memberships
and $100 billion each year on dietary supplements. In such an
industrial climate, lax regulations on the products we are sold
(supplements, fad-diets, training programs, gadgets, and garments)
result in marketing campaigns underpinned by strong claims and weak
evidence. Moreover, our critical faculties are ill-suited to a
culture characterized by fake news, social media, misinformation,
and bad science. We have become walking, talking prey to
21st-Century Snake Oil salesmen. In The Skeptic's Guide to Sports
Science, Nicholas B. Tiller confronts the claims behind the
products and the evidence behind the claims. The author discusses
what might be wrong with the sales pitch, the glossy magazine
advert, and the celebrity endorsements that our heuristically-wired
brains find so innately attractive. Tiller also explores the appeal
of the one quick fix, the fallacious arguments that are a mainstay
of product advertising, and the critical steps we must take in
retraining our minds to navigate the pitfalls of the modern
consumerist culture. This informative and accessible volume pulls
no punches in scrutinizing the plausibility of, and evidence for,
the most popular sports products and practices on the market.
Readers are encouraged to confront their conceptualizations of the
industry and, by the book's end, they will have acquired the skills
necessary to independently judge the effectiveness of
sports-related products. This treatise on the commercialization of
science in sport and exercise is a must-read for exercisers,
athletes, students, and practitioners who hope to retain their
intellectual integrity in a lucrative health and fitness industry
that is spiraling out-of-control.
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