Are we driving off a digital cliff and heading for disaster, unable
to focus, maintain concentration, or form the human bonds that make
life worth living? Are media and business doomed and about to be
replaced by amateur hour?
The world, as Nick Bilton--with tongue-in-cheek--shows, has been
going to hell for a long, long time, and what we are experiencing
is the twenty-first-century version of the fear that always takes
hold as new technology replaces the old. In fact, as Bilton shows,
the digital era we are part of is, in all its creative and
disruptive forms, the foundation for exciting and engaging
experiences not only for business but society as well.
Both visionary and practical, "I""Live in the Future & Here's
How It Works" captures the zeitgeist of an emerging age, providing
the understanding of how a radically changed media world is
influencing human behavior:
- With a walk on the wild side--through the porn industry--we see
how this business model is leading the way, adapting product to
consumer needs and preferences and beating piracy.
- By understanding how the Internet is creating a new type of
consumer, the "consumnivore," living in a world where immediacy
trumps quality and quantity, we see who is dictating the type of
content being created.
- Through exploring the way our brains are adapting, we gain a new
understanding of the positive effect of new media narratives on
thinking and action. One fascinating study, for example, shows that
surgeons who play video games are more skillful than their
nonplaying counterparts.
- Why social networks, the openness of the Internet, and handy new
gadgets are not just vehicles for telling the world what you had
for breakfast but are becoming the foundation for "anchoring
communities" that tame information overload and help determine what
news and information to trust and consume and what to ignore.
- Why the map of tomorrow is centered on "Me," and why that simple
fact means a totally new approach to the way media companies shape
content.
- Why people pay for experiences, not content; and why great
storytelling and extended relationships will prevail and enable
businesses to engage with customers in new ways that go beyond
merely selling information, instead creating unique and meaningful
experiences.
"I Live in the Future & Here's How It Works" walks its own talk
by creating a unique reader experience: Semacodes embedded in both
print and eBook versions will take readers directly to Bilton's
website (www.NickBilton.com), where they can access videos of the
author further developing his point of view and also delve into the
research that was key to shaping the central ideas of the book. The
website will also offer links to related content and the ability to
comment on a chapter, allowing the reader to join the conversation.
"From the Hardcover edition."
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