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Books > Social sciences > Sociology, social studies > Social issues
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Companies, Cultures, and the Region - Interactions and Outcomes (Paperback)
Loot Price: R924
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Companies, Cultures, and the Region - Interactions and Outcomes (Paperback)
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Europe has its strength in regional cultural diversity. However,
current debates surrounding globalisation and the integration of
markets tend to focus on the homogenisation of cultures, whilst the
emergence of vital and innovative regional cultures has typically
been neglected. This edited collection addresses this gap,
considering relevant questions such as how strategies,
orientations, values and symbols help a company to become aware of
its location, and how different regional cultures are of interest
to particular types of companies. The book's central focus is the
interaction of regional and corporate cultures; how different
cultures come together, shape each other and change. The volume
takes an interdisciplinary approach, bringing together research
from cultural science, regional science, social science and
economics. This book was originally published as a special issue of
the journal European Planning Studies.
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