What ingredients do you need to brew a successful career in selling
and marketing consumer goods? The lessons found in Nick Millers
fascinating and motivating story will tell you.Nick Miller sold a
lot of beer in his many years in the UK beer industry. Starting in
the bingo halls and working mens clubs of East London, he soon
moved up to promoting world-class beer brands into nationwide pub
chains and supermarkets. Using a powerful blend of creativity,
dedication and discipline alongside a smart sales and marketing
strategy he and his team turned Peroni from a niche Italian import
into the UK's premier lager. Later he took the helm at the craft
beer minnow Meantime, where his magic touch led to the brand's
turnaround and eventual sale to SABMiller for GBP120 million.In the
Meantime distils all the lessons Nick picked up during his
impressive career to show any leader how you can: Think
strategically about selling and marketingMaximise the strengths of
your teamFind the benefits in setbacks and barriersAnalyse your own
strengths and weaknessesMotivate your team and enjoy yourself along
the way Unlock the confidence to believe in your own abilities and
your potential to aim high and succeed as you discover a
disciplined way of thinking that can enable you to become as
successful in your chosen industry as you want to be. And along the
way, lighten the load with some amusing anecdotes and engaging
tales from a career well lived. Cheers!
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