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How People Learn - Designing Education and Training that Works to Improve Performance (Hardcover)
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How People Learn - Designing Education and Training that Works to Improve Performance (Hardcover)
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What if we have been wrong about learning? Learning may have more
in common with marketing than we thought. Looking at marketing and
learning's common root, How People Learn shows L&D
professionals a new way of thinking about learning by exploring
what happens when we learn. It considers applications from AI,
marketing and ethics and is informed by psychology and contemporary
neuroscience in order to show L&D professionals how to design
training with their employees in mind so that training makes a real
difference to skills, capabilities, performance and development,
rather than being a waste of time, money and resources. Using the
author's '5Di model', How People Learn demonstrates how to define,
design and deploy training in a user-centred way so it works both
for and with employees. It also includes guidance on what training
resources to create when employees are actively searching for
learning content. Using this book, L&D practitioners will be
able to use pull and push techniques to provide content that people
use and experiences that transform their behaviour. From how to use
simulations, storytelling and anticipation to the importance of
observation and status, this book gives L&D professionals
everything they need to build effective training programmes and
learning experiences. With a foreword by Dr Roger Schank, the
Chairman and CEO of Socratic Arts and Executive Director of Engines
for Education, and case studies from companies such as BP and the
BBC, this is an urgent read for learning professionals.
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