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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing (Paperback) Loot Price: R1,016

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Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing (Paperback): Nigel Linacre

Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing (Paperback)

Nigel Linacre

Series: Routledge Library Editions: Marketing

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List price ~~R1,070~~ Loot Price R1,016 Discovery Miles 10 160 | Repayment Terms: R95 pm x 12* You Save R54 (5%)

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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	2016
First published:	1988
Authors:	Nigel Linacre
Dimensions:	234 x 156 x 11mm (L x W x T)
Format:	Paperback
Pages:	198
ISBN-13:	978-1-138-96615-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	1-138-96615-0
Barcode:	9781138966154