The Internet as a Technology-Based Ecosystem - A New Approach to the Analysis of Business, Markets and Industries (Hardcover, 1st ed. 2017)

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today's internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	May 2017
First published:	2017
Authors:	Nigel Walton
Dimensions:	210 x 148 x 13mm (L x W x T)
Format:	Hardcover
Pages:	168
Edition:	1st ed. 2017
ISBN-13:	978-1-137-60076-9
Categories:	Books > Business & Economics > Business & management > Business negotiation Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Earth & environment > The environment > Applied ecology > General Promotions
LSN:	1-137-60076-4
Barcode:	9781137600769

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