* Provides a 'one stop shop' of key theoretical perspectives on
entrepreneurship, opportunity recognition and business modelling,
alongside practical examples and exercises. * Essential reading for
undergraduate students studying Entrepreneurship globally, as well
as those studying for MBAs or Executive Education degrees. *
Current textbooks pay little attention to the concept of
opportunity recognition, which is the crux of this book * This is
unique in its explanation of how the key concepts are related and
how they can be applied practically.
General
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