In The Culturally Customized Web Site, Nitish Singh and Arun
Pereira focus on cultural aspects of international website design,
honing in on three objectives:
* First, to present a review and survey results on
standardization/localization issues on the web
* Second, to present a scientifically tested framework to design
culturally adapted international websites, and provide marketers
and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally
customized websites
This is the first book to address the issue of website
standardization, localization-or what the authors refer to as
"cultural customization." Little evidence has been accumulated to
show whether international consumers prefer to browse and buy from
standardized global websites or websites adapted to local cultures.
The Culturally Customized Web Site provides insights into whether
the web is a culturally neutral medium of communication or a medium
impregnated with cultural values. Also presented is empirical
evidence as to whether local consumers prefer standardized websites
or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com
* The first book to offer a scientifically developed and validated
theoretical framework to culturally customize web sites
* Offers practical guidelines to marketing professionals in the
international marketplace and challenges the practice of a
standardized approach to global e-marketing
* Provides illustrative examples of the power of culture in
influencing web browsing and online buying behavior
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