Davanti Nella Gara, an Italian bicycle company, makes the best
racing bikes in the world. But after decades of market dominance,
competitors have brought the industry leader back to the Peloton.
The company's second-generation owner longs for retirement, but a
tired product lineup is pushing down profits and the firm's market
value will never support his ride into the sunset. The flawed but
beloved owner seeks out the counsel of an old friend and successful
businessman, who steers him toward a fast and remarkable
transformation, one fueled by a relentless focus on innovation
excellence. An engaging business novel, Winning Innovation dives
into the art and science of innovation; the thrills of the European
bike-racing circuit; the vibrant landscape and cuisine of Italy;
and a cast of intriguing characters who work to put Davanti on the
road to sustained prosperity. The company's leader isn't afraid to
learn and apply new ideas to reenergize his company, and finds he
cares more about his employees than he could ever imagine. A young
innovator struggles to see a product idea to fruition as well as
rise into management - and he falls in love along the way. A newly
promoted R&D director brings teamwork and transparency to
product development and aligns the entire company around
innovation. With the help of a seasoned and persistent change
agent, in just a year, Davanti deploys a well-defined and
-sequenced transformation - a complete and seamless process that
can be replicated and scaled by most companies. The leader engages
associates in pursuit of the right vision and strategy, candidly
supporting them all as they unleash their creative sparks, work
through personality conflicts, and take on real-world challenges
faced by companies every day. They learn and apply traditional
R&D principles in new ways (e.g., cost of delay, sprints, fail
fast, late start) and successfully leverage emerging innovation and
change-management principles (e.g., idea-creation events, knowledge
management, workplace humility, visual management, lean project
management). And an aligned, three-phase innovation process - from
idea creation to technology development and product design -
provides the innovation infrastructure the company needs for
revenue creation and success beyond racing bikes. From a top-heavy
organization dominated by power struggles and finger-pointing
emerges a new Davanti Nella Gara - a flattened, innovative company
with: Clear vision and endorsed goals and strategy Speed,
responsiveness, and agility Widespread, successful creativity
Collaboration and teamwork Superior risk management Respect for
people Unquestionable ethics Changed leadership and associate
behaviors Project management excellence Rapid problem-solving and
experimentation Not just the story of an R&D transformation,
Winning Innovation illustrates a companywide transformation of a
magnitude that only superior R&D can make possible. It may well
be the first book to chronologically introduce the principles for a
complete innovation excellence transformation along with the
parallel people transformation that is necessary for real change to
occur. The end result for Davanti Nella Gara is a dominant new
culture based on respect and humility, highly efficient processes
that will deliver a wealth of innovations, sales, and profits for
many years to come, and an owner who leaves a bright future for the
people and company he's known and loved his entire life.
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