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Books > Business & Economics > Business & management > International business

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The Wine Wars - The Mondavi Affair, Globalisation and "Terroir" (Hardcover, Annotated Ed) Loot Price: R1,504

Discovery Miles 15 040

Repayment Terms: R141 pm x 12*

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The Wine Wars - The Mondavi Affair, Globalisation and "Terroir" (Hardcover, Annotated Ed): O. Torres

The Wine Wars - The Mondavi Affair, Globalisation and "Terroir" (Hardcover, Annotated Ed)

O. Torres

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Loot Price R1,504 Discovery Miles 15 040 | Repayment Terms: R141 pm x 12*

Expected to ship within 10 - 15 working days

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"The Wine Wars" describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	July 2006
First published:	2006
Authors:	O. Torres
Dimensions:	216 x 140 x 12mm (L x W x T)
Format:	Hardcover
Pages:	170
Edition:	Annotated Ed
ISBN-13:	978-0-230-00210-4
Categories:	Books > Business & Economics > Business & management > International business Promotions
LSN:	0-230-00210-2
Barcode:	9780230002104