Public Sector Marketing Communications, Volume II - Traditional and Digital Perspectives (Hardcover, 1st ed. 2023)

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.  

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Series:	Palgrave Studies of Public Sector Management in Africa
Release date:	June 2023
First published:	2023
Editors:	Ogechi Adeola • Kojo Kakra Twum • Paul Katuse
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	291
Edition:	1st ed. 2023
ISBN-13:	978-3-03-117862-7
Categories:	Books > Business & Economics > General Books > Social sciences > Politics & government > Public administration Promotions
LSN:	3-03-117862-9
Barcode:	9783031178627

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