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An Introduction to Global Media for the Twenty-First Century (Paperback)
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An Introduction to Global Media for the Twenty-First Century (Paperback)
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An Introduction to Global Media for the Twenty-First Century
provides a thorough introduction to the field of global media
today. The book presents the key changes taking place as the global
media landscape evolves, and the main theories of the field, that
explain these developments. Tracing, first, the formative
development of an international and global media landscape
throughout the 20th century from the telegraph, television and film
export, and transnational television to the Internet, the book then
focuses on developments in the 21st century. This includes: the
digitization of the global media and communications sector; the
popularization of the Internet and digital infrastructure such as
the smartphone and platforms; the emergence of global online media
and services; the production and distribution of digital media
content; and the exploitation of user data. Case studies illustrate
key developments throughout the book. The book shows how the field
is characterized by a continuity of critical concerns in relation
to power, influence, and domination; media user empowerment and
exploitation; and social and sustainable development and democratic
conditions, as well as geopolitical shifts, in a global context.
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