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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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Democracy, Populism, and Neoliberalism in Ukraine - On the Fringes of the Virtual and the Real (Hardcover)
Loot Price: R1,662
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Democracy, Populism, and Neoliberalism in Ukraine - On the Fringes of the Virtual and the Real (Hardcover)
Series: Routledge Focus on Communication Studies
Expected to ship within 10 - 15 working days
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This book explores the reasons behind the unexpected rise to power
of Ukraine's President Volodymyr Zelensky, a former comedian with
no political background, and offers an in-depth analysis of the
populist messages he delivered to the Ukrainian people via his TV
show. Taking a discourse analysis approach, the author draws on two
main arguments of critical scholarship: the "populist explosion" of
the recent decade came as a reaction to the inequalities and
injustices of the global neoliberal order, and the success of
neoliberalism can be explained by its ability to mask itself under
attractive progressive covers. Developing these lines of argument,
the book demonstrates not only how the "populist explosion" can
lead to further neoliberalization, but also that the euphemizing
effect can be achieved by mixing the virtual and the real, as in
the case of Zelensky. This first of its kind study will resonate
with any scholar or upper-level student working on populism,
neoliberalism, political communication, media studies, political
science, European studies, Ukrainian studies, and discourse
analysis.
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