Programmatic Advertising - The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Hardcover, 1st ed. 2016)

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Wurtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	2016
First published:	2016
Editors:	Oliver Busch
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	279
Edition:	1st ed. 2016
ISBN-13:	978-3-319-25021-2
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-25021-3
Barcode:	9783319250212

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