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Books > Business & Economics > Business & management > E-commerce
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Programmatic Advertising - The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Hardcover, 1st ed. 2016)
Loot Price: R2,403
Discovery Miles 24 030
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Programmatic Advertising - The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Hardcover, 1st ed. 2016)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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This fundamental guide on programmatic advertising explains in
detail how automated, data-driven advertising really works in
practice and how the right adoption leads to a competitive
advantage for advertisers, agencies and media. The new way of
planning, steering and measuring marketing may still appear complex
and threatening but promising at once to most decision makers. This
collaborative compendium combines proven experience and best
practice in 22 articles written by 45 renowned experts from all
around the globe. Among them Dr. Florian Heinemann/Project-A, Peter
Wurtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc
Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan
Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf
Strauss/Marketingverband, Jonathan Becher/SAP and many more great
minds.
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