The St. Gallen Management Concept could be termed the DNA of the
Integrated Business Model that is developed and detailed by Oliver
D. Doleski. The practical St. Gallen Management Concept offers a
good conceptual framework for the development of change, and
increasingly dynamic change, which is now more than ever the key
factor shaping business actions. The complexity arising from this
very dynamism is becoming a defining characteristic of today's
markets. Traditional methods and business models can deliver less
than ideal results in this difficult environment. New approaches to
business development are needed. To master complexity, these
approaches must fully integrate all of the many and diverse aspects
and demands of normative, strategic and operational management.
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