0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

Buy Now

Management of the Fuzzy Front End of Innovation (Hardcover, 2014 ed.) Loot Price: R2,863
Discovery Miles 28 630
Management of the Fuzzy Front End of Innovation (Hardcover, 2014 ed.): Oliver Gassmann, Fiona Schweitzer

Management of the Fuzzy Front End of Innovation (Hardcover, 2014 ed.)

Oliver Gassmann, Fiona Schweitzer

 (sign in to rate)
Loot Price R2,863 Discovery Miles 28 630 | Repayment Terms: R268 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation.Lessons learned with success factors and checklists complement each chapter. "

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: October 2013
First published: 2014
Editors: Oliver Gassmann • Fiona Schweitzer
Dimensions: 235 x 155 x 25mm (L x W x T)
Format: Hardcover
Pages: 339
Edition: 2014 ed.
ISBN-13: 978-3-319-01055-7
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN: 3-319-01055-7
Barcode: 9783319010557

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners