Management of the Fuzzy Front End of Innovation (Paperback, Softcover reprint of the original 1st ed. 2014)

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	August 2016
First published:	2014
Editors:	Oliver Gassmann • Fiona Schweitzer
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Paperback
Pages:	339
Edition:	Softcover reprint of the original 1st ed. 2014
ISBN-13:	978-3-319-34741-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-319-34741-1
Barcode:	9783319347417

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