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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Management of the Fuzzy Front End of Innovation (Paperback, Softcover reprint of the original 1st ed. 2014)
Loot Price: R2,799
Discovery Miles 27 990
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Management of the Fuzzy Front End of Innovation (Paperback, Softcover reprint of the original 1st ed. 2014)
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This book shows the patterns of the fuzzy front end of innovation
and how it can be managed successfully. Topics in this book cover
traditional instruments and processes such as technology
monitoring, market-oriented research management, lead-user
developments, but also modern approaches such as frontloading, user
community-driven innovation, crowdsourcing, anthropological
expeditions, technological listening posts in global R&D
settings, cross-industry innovation processes, open innovation, and
IP cycle management. Contributions are based on latest research and
cases studies on this new paradigm. The authors investigate this
phenomenon, linking the practice of the early innovation phase to
the established body of innovation research. Conceptional articles
complement case studies to provide the reader with insight on
managing the fuzzy front end of innovation. Lessons learned with
success factors and checklists complement each chapter.
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