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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Behavioral Public Performance - How People Make Sense of Government Metrics (Paperback)
Loot Price: R558
Discovery Miles 5 580
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Behavioral Public Performance - How People Make Sense of Government Metrics (Paperback)
Series: Elements in Public and Nonprofit Administration
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Loot Price R558
Discovery Miles 5 580
Expected to ship within 12 - 17 working days
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A revolution in the measurement and reporting of government
performance through the use of published metrics, rankings and
reports has swept the globe at all levels of government.
Performance metrics now inform important decisions by politicians,
public managers and citizens. However, this performance movement
has neglected a second revolution in behavioral science that has
revealed cognitive limitations and biases in people's
identification, perception, understanding and use of information.
This Element introduces a new approach - behavioral public
performance - that connects these two revolutions. Drawing
especially on evidence from experiments, this approach examines the
influence of characteristics of numbers, subtle framing of
information, choice of benchmarks or comparisons, human motivation
and information sources. These factors combine with the
characteristics of information users and the political context to
shape perceptions, judgment and decisions. Behavioral public
performance suggests lessons to improve design and use of
performance metrics in public management and democratic
accountability.
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