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Beauty Diplomacy - Embodying an Emerging Nation (Paperback)
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Beauty Diplomacy - Embodying an Emerging Nation (Paperback)
Series: Globalization in Everyday Life
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Even as beauty pageants have been critiqued as misogynistic and
dated cultural vestiges of the past in the US and elsewhere, the
pageant industry is growing in popularity across the Global South,
and Nigeria is one of the countries at the forefront of this trend.
In a country with over 1,000 reported pageants, these events are
more than superficial forms of entertainment. Beauty Diplomacy
takes us inside the world of Nigerian beauty contests to see how
they are transformed into contested vehicles for promoting complex
ideas about gender and power, ethnicity and belonging, and a
rapidly changing articulation of Nigerian nationhood. Drawing on
four case studies of beauty pageants, this book examines how
Nigeria's changing position in the global political economy and
existing cultural tensions inform varied forms of embodied
nationalism, where contestants are expected to integrate
recognizable elements of Nigerian cultural identity while also
conveying a narrative of a newly-emerging, globally-relevant
Nigeria. Oluwakemi M. Balogun critically examines Nigerian pageants
in the context of major transitions within the nation-state, using
these events as a lens through which to understand Nigerian
national identity and international relations.
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