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Books > Business & Economics > Business & management > Business strategy
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Ready, Launch, Brand - The Lean Marketing Guide for Startups (Paperback)
Loot Price: R757
Discovery Miles 7 570
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Ready, Launch, Brand - The Lean Marketing Guide for Startups (Paperback)
Expected to ship within 9 - 15 working days
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"A powerful and urgent introduction to lean marketing and the magic
of getting it right." -- Seth Godin, author, This is Marketing You
may be familiar with the Silicon Valley expression about the
iterative approach to software development, "We're learning to fly
the plane while we're building it." If so, think of a startup-with
all its moving parts, phases, and personalities-as flying a plane,
while you're building it, booking passengers, marketing the
airline, interviewing co-pilots, and serving coffee. In this book,
Orly Zeewy navigates the turbulence and provides a flight plan so
you know when you've landed in the right airport. Orly Zeewy is a
brand architect who helps startups cut through the noise. She has
worked with dozens of founders and entrepreneurs to uncover their
brands' DNA. In Ready, Launch, Brand: The Lean Marketing Guide for
Startups you will learn how to close the marketing gaps that can
slow down sales and make it harder to scale your business. Orly
shares her brand process for building the right team, attracting
brand evangelists, and cultivating a sustainable company culture.
Prior to starting her brand consulting practice, Orly ran the
award-winning Zeewy Design and Marketing Communications firm and
directed marketing programs for national clients such as CIGNA,
Kraft Foods, and Prince Tennis. She has lectured at the Wharton
School of Business at the University of Pennsylvania, taught at the
Charles D. Close School of Entrepreneurship at Drexel University,
and been featured in the business section of the Philadelphia
Inquirer.
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