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The Economics and Management of Intellectual Property - Towards Intellectual Capitalism (Hardcover)
Loot Price: R4,271
Discovery Miles 42 710
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The Economics and Management of Intellectual Property - Towards Intellectual Capitalism (Hardcover)
Series: Research Handbooks in Business and Management series
Expected to ship within 12 - 17 working days
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This unique book - informed by ten years' research - focuses on
intellectual property and charts the global transition towards
intellectual capitalism with technology-based corporations as prime
movers. The book gives a comprehensive overview of the history and
fundamentals of intellectual property as well as a textbook
introduction to the field. The book sheds new light on the
economics and management of intellectual property in large
corporations in Europe, Japan and the US. Special emphasis is given
to strategies for the acquisition and commercialization of new
technologies, patent strategies and strategies for secrecy and
trademark, technology intelligence and corporate management of
intellectual property. It includes an in-depth study of leading
large corporations in Japan - including Canon, Hitachi, Toshiba and
Sony. In conclusion, it explores the possible evolution of
intellectual property management towards a distributed intellectual
capital management in the context of a wider transition to
intellectual capitalism, fueled by new technologies in general and
new infocom technologies in particular. The book will have
particular appeal to practitioners such as managers, economists,
engineers and lawyers as well as students and scholars of
industrial organization, economics of innovation and technical
change, and management of technology.
General
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