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Books > Business & Economics > Business & management > Sales & marketing > Market research
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A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Paperback, 1st ed. 2014)
Loot Price: R3,947
Discovery Miles 39 470
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A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Paperback, 1st ed. 2014)
Expected to ship within 18 - 22 working days
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This book offers a detailed and full analysis of the strategy which
enabled the Swatch Group to establish itself on the world market.
In particular, it tackles the issues of production restructuring,
with the opening of subsidiaries in Asia, and the implementation of
a new marketing strategy, characterized by the move towards luxury.
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