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Books > Business & Economics > Business & management > Sales & marketing > Market research

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A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Paperback, 1st ed. 2014) Loot Price: R3,942
Discovery Miles 39 420
Repayment Terms: R369 pm x 12*
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A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry...

A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Paperback, 1st ed. 2014)

P. Donze

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Loot Price R3,942 Discovery Miles 39 420 | Repayment Terms: R369 pm x 12*

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This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: April 2014
First published: 2014
Authors: P. Donze
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 152
Edition: 1st ed. 2014
ISBN-13: 978-1-349-48222-1
Categories: Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-349-48222-6
Barcode: 9781349482221

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