Another extraordinary business fable from the New York Times
bestselling author Patrick LencioniWritten in the same dynamic
style as his previous bestsellers including The Five Dysfunctions
of a Team, Lencioni illustrates the principles of inspiring client
loyalty through a fascinating business fable. He explains the
theory of vulnerability in depth and presents concrete steps for
putting it to work in any organization. The story follows a small
consulting firm, Lighthouse Partners, which often beats out
big-name competitors for top clients. One such competitor buys out
Lighthouse and learns important lessons about what it means to
provide value to its clients. * Offers a key resource for gaining
competitive advantage in tough times * Shows why the quality of
vulnerability is so important in business * Includes ideas for
inspiring customer and client loyalty * Written by the highly
successful consultant and business writer Patrick LencioniThis new
book in the popular Lencioni series shows what it takes to gain a
real and lasting competitive edge.
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