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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry

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Premium Power - The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi (Hardcover, 2005 ed.) Loot Price: R1,521

Discovery Miles 15 210

Repayment Terms: R143 pm x 12*

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Premium Power - The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi (Hardcover, 2005 ed.): P Rosengarten, C. Stuermer

Premium Power - The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi (Hardcover, 2005 ed.)

P Rosengarten, C. Stuermer

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Loot Price R1,521 Discovery Miles 15 210 | Repayment Terms: R143 pm x 12*

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At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	October 2005
First published:	2006
Authors:	P Rosengarten • C. Stuermer
Dimensions:	229 x 152 x 17mm (L x W x T)
Format:	Hardcover
Pages:	194
Edition:	2005 ed.
ISBN-13:	978-1-4039-9883-5
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Promotions
LSN:	1-4039-9883-3
Barcode:	9781403998835