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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > Tobacco industry
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Advertising Sin and Sickness - The Politics of Alcohol and Tobacco Marketing, 1950-1990 (Hardcover)
Loot Price: R1,107
Discovery Miles 11 070
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Advertising Sin and Sickness - The Politics of Alcohol and Tobacco Marketing, 1950-1990 (Hardcover)
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Temperance advocates believed they could eradicate alcohol by
persuading consumers to avoid it; prohibitionists put their faith
in legislation forbidding its manufacture, transportation, and
sale. After the repeal of the Eighteenth Amendment, however,
reformers sought a new method of attack - targeting advertising. In
"Advertising Sin and Sickness", Pamela E. Pennock documents three
distinct periods in the history of the national debate over the
regulation of alcohol and tobacco marketing. Tracing the fate of
proposed federal policies, she introduces their advocates and
opponents, from politicians and religious leaders to scientists and
businessmen. In the 1950s, the Woman's Christian Temperance Union
and other religious organizations joined hands in an effort to ban
all alcohol advertising. They quickly found themselves at odds,
however, with an increasingly urbane mainstream American culture.
In the 1960s, moralists took backstage to consumer activists and
scientific authorities in the campaign to control cigarette
advertising and mandate labeling. Secular and scientific arguments
came to dominate policy debates, and the controversy over alcohol
marketing during the 1970s and 1980s highlighted the issues of
substance abuse, public health, and consumer rights. The politics
of alcohol and tobacco advertising reflect profound cultural
dilemmas about consumerism and private enterprise, morality and
health, scientific authority and the legitimate regulation of
commercial speech. Today, the United States continues to face
difficult questions about the proper role of the federal government
when powerful industries market potentially harmful but undoubtedly
popular products.
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