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Rating Professors Online - How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations (Hardcover, 1st ed. 2020)
Loot Price: R1,637
Discovery Miles 16 370
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Rating Professors Online - How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations (Hardcover, 1st ed. 2020)
Series: Marketing and Communication in Higher Education
Expected to ship within 12 - 17 working days
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Total price: R1,657
Discovery Miles: 16 570
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This book explores the emerging trends and patterns in online
student evaluations of teaching and how online reviews have
transformed the teacher-student relationship as developments in
technology have altered consumer behaviors. While consumers at
large rely more and more on web-based platforms to purchase
commercial products and services, they also make highly personal
decisions regarding the choice of service providers in health care,
higher education, and other industries. The chapters assess the
challenges that web-based platforms such as RateMyProfessors.com
pose for service providers in higher education and other
industries, and the role of these online consumer review sites in
driving consumer expectations. In framing her argument, the author
considers the validity of online rating systems and the credibility
and trustworthiness of online consumer reviewers. She also
evaluates cultural trends that play a role in perpetuating systems
of inequality such as racism, sexism, and ageism in online consumer
reviews.
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