Rating Professors Online - How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations (Paperback, 1st ed. 2020)

This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations. In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism, sexism, and ageism in online consumer reviews.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Marketing and Communication in Higher Education
Release date:	February 2021
First published:	2020
Authors:	Pamela Leong
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	192
Edition:	1st ed. 2020
ISBN-13:	978-3-03-035938-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Education > Organization & management of education > Examinations & assessment Books > Social sciences > Education > Higher & further education > Teacher training
LSN:	3-03-035938-7
Barcode:	9783030359386

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